| Name | Vaker in de media |
| Acronym | VIDM |
| Material link | https://www.google.de/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0ahUKEwjUgLK0hPPXAhXOmLQKHfAsCSYQFghDMAM&url=http%3A%2F%2Feige.europa.eu%2Fsites%2Fdefault%2Ffiles%2Fdocuments%2Fvidm_-_gender_training_-_netherlands.pdf&usg=AOvVaw0OacnJTYO_9sFq3kdiZ7sx |
| Start date | 2009 |
| End date | ongoing |
| Short description | The aim of this activity is to enhance women’s access to prestigious media roles as experts as well as to thematic domains traditionally marked as typically male, the program called VIDM follows a dual approach combining professional training for women with a gender sensitive communication policy to overcome occupational segregation in the media industry. Journalists participate as professional coaches; the added benefit through this role is a heightened awareness of their own decision-making tendencies. Through VIDM’s comprehensive training program, women learn how news is made and how gender imbalances develop; they also enter into networks with journalists in the framework of extensive on-the-hand skills training. |
| Main Organization | Janneke van Heugten; Mediaplatform VIDM |
| Freelance | / |
| Country | Netherlands |
| Types | career development and promotion management and leadership training networking and information sharing |
| Related issues | media representation participation and access to media |
| Media sector | television radio |