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Global Media Monitoring Project profile


Name Global Media Monitoring Project
Acronym GMMP
Material link http://whomakesthenews.org/gmmp-2015
Start date 1995
End date ongoing
Short description The Global Media Monitoring Project is the largest and longest longitudinal study on the gender in the world’s media. It is also the largest advocacy initiative in the world on changing the representation of women in the media. It is unique in involving participants ranging from grassroots community organizations to university students and researchers to media practitioners, all of whom participate on a voluntary basis. Every five years since 1995, GMMP research has taken the pulse of selected indicators of gender in the news media, studying women's presence in relation to men, gender bias and stereotyping in news media content. The fifth research in the series was conducted in 2015 by hundreds of volunteers in 114 countries around the world.
Main Organization World Association for Christian Communication (WACC)
Freelance /
Country Canada
Types awareness raising
independent external monitoring
networking and information sharing
training and education
Related issues media representation
Media sector television
radio
digital media (for example, online news site/s)
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