Name | Free the Work |
Acronym | not present |
Material link | not present |
Start date | 2016 |
End date | ongoing |
Short description | Free the Work is a online web platform which is a talent agency for women and other under-represented creatives. It has evolved from an earlier intiative called Free the Bid. The Free The Bid pledge prompted brands and their agencies to include at least one woman among the three directors bidding for every commercial job. These commitments led to measurable increases in the number of women creators considered and hired for major ads. Free the Work has expanded the scope to include other media industries which employ creatives. |
Main Organization | Free the Work |
Freelance | / |
Country | United States |
Types | advocacy and campaigns career development and promotion networking and information sharing |
Related issues | participation and access to media |
Media sector | television radio print media (for example, newspaper/s, magazine/s) digital media (for example, online news site/s) film advertising |