| Name | BBC's 50:50 Project |
| Acronym | not present |
| Material link | www.bbc.co.uk/5050 |
| Start date | 2017 |
| End date | ongoing |
| Short description | The 50:50 Project uses data to inspire change. BBC production teams monitor their content so it can form part of their regular editorial conversations. The aim is to reach 50% women representation within a set timeframe – normally a month. Teams measure what they can control. In News, for instance, they would not count those who are needed to tell the story. Everyone who does count, counts as one. There is a golden rule: there cannot be any compromise on quality. The best guest, artist, or contributor appears in content, regardless of gender. This initiative is about increasing the pool of excellent women. |
| Main Organization | BBC |
| Freelance | / |
| Country | United Kingdom |
| Types | awareness raising monitoring leading to organizational change networking and information sharing |
| Related issues | information, knowledge, research media representation participation and access to media |
| Media sector | television radio print media (for example, newspaper/s, magazine/s) digital media (for example, online news site/s) social media (for example, Facebook, Twitter) film advertising external partners also include universities conference companies and PR organisations |