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#UnfollowPatriarchy Campaign profile


Name #UnfollowPatriarchy Campaign
Acronym not present
Material link not present
Start date 2018
End date ongoing
Short description Gender Equality Media is a German non-profit NGO fighting for a respectful representation of women in German journalist media. In the campaign “#Unfollow Patriarchy”, journalists on social media (e.g. Twitter) are approached directly, where they are responsible for writing gender-insensitive articles. What is sexist about their discourse is pointed out and they are asked to change their practices; which is then monitored. Regular media screenings provide additional evidence. Moreover, guideline for journalists have been created on how to avoid sexism while writing. A code of conduct titled “Re:Coding Media” has been developedin collaboration with media producers for use in publishing houses.
Main Organization Gender Equality Media e.V.
Freelance /
Country Germany
Types awareness raising
independent external monitoring
management and leadership training
Related issues harassment and abuse
information, knowledge, research
media representation
Media sector print media (for example, newspaper/s, magazine/s)
digital media (for example, online news site/s)
social media (for example, Facebook, Twitter)
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