| Name | #UnfollowPatriarchy Campaign |
| Acronym | not present |
| Material link | not present |
| Start date | 2018 |
| End date | ongoing |
| Short description | Gender Equality Media is a German non-profit NGO fighting for a respectful representation of women in German journalist media. In the campaign “#Unfollow Patriarchy”, journalists on social media (e.g. Twitter) are approached directly, where they are responsible for writing gender-insensitive articles. What is sexist about their discourse is pointed out and they are asked to change their practices; which is then monitored. Regular media screenings provide additional evidence. Moreover, guideline for journalists have been created on how to avoid sexism while writing. A code of conduct titled “Re:Coding Media” has been developedin collaboration with media producers for use in publishing houses. |
| Main Organization | Gender Equality Media e.V. |
| Freelance | / |
| Country | Germany |
| Types | awareness raising independent external monitoring management and leadership training |
| Related issues | harassment and abuse information, knowledge, research media representation |
| Media sector | print media (for example, newspaper/s, magazine/s) digital media (for example, online news site/s) social media (for example, Facebook, Twitter) |